Banner Advertising: News of its demise is premature

Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved.

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You have seen them all over the internet -- blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.

Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.

Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.

Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.

It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.

Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.

And savvy internet marketers are taking them up on these advertising opportunities.

WHY USE BANNER ADVERTISING?

Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

Your banner ad can be targeted to specific audiences and displayed on internet pages and sites matched to that specific audience.

People seeing your advertisement can instantly click through to your web site store to to learn more or to make a purchase on the spot.

You can track your results and make adjustments to your campaigns based on response. Analyzing your results can help you finetune your banner, landing page, or target audience to improve your response and sales.

Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available.

IMPORTANT POINTS TO CONSIDER WHEN PLANNING YOUR BANNER AD CAMPAIGN

There are several aspects to consider when planning out your banner advertising campaign.

The first consideration should be your ad graphic itself. These are usually animated GIF images but remember you want to attract customers -- not simply attention -- and remember the overall tone of your ad campaign when designing your graphic. Also keep in mind that many sites limit the file size of the graphic to somewhere between 12 and 16 KB.

Your banner can come in variety of sizes. The full banner size is 468 x 60 pixels. Some other standard banner sizes include:

Size(pixels).Type
468 x 60.....Full banner
234 x 60.....Half banner
392 x 72.....Full banner with vertical navigation bar
120 x 240....Vertical banner
125 x 125....Square button
120 x 90.....Button #1
120 x 60.....Button #2
88 x 31......Micro button

Your graphic will be hyperlinked to a target url of your choice so you may want to spend some time planning how you will track traffic and clicks. Some programs provide a tracking and statistics service for you but most individual sites can't offer that information.

When selecting where to display your banner ad the first consideration should really be choosing a site offering information that appeals to your target audience. A high-traffic dating site isn't going to be much good for advertising your maternity clothing line, for example.

Then you should look at traffic. When looking at site stats you want to make sure you focus on page views or page impressions rather than hits (which may count individually each graphic viewed). Depending on your banner and market you may be primarily concerned with unique page impressions.

Banner advertising is often sold by CPM (Cost Per Thousand displays, the Roman numeral "M" stands for one thousand). Many sites also offer a fixed rate price for a set period of time.

Many marketers do not concern themselves as much with click-through rates and instead see banner ads as "branding" tools. They create brand awareness and a brand image in the viewer's mind. The hope is that when the viewer gets ready to make a purchase then your "brand" pops into their mind. Branding can also generate sales over the long-term. Branding is difficult to measure, but can be very powerful.

If you have a big advertising budget then you might want to consider an ad agency or media buyer. They can offer a lot of value for the dollar because they have the experience, knowledge, and contacts to make the most of your budget.

It is quite possible to be your own media buyer, if you are willing and able to handle the increased workload. The biggest difficulty is finding the right sites on which to advertise your product or service. Then after you find a site that might be a good match you need to negotiate the best possible deal. It is important you be as knowledgeable as possible as it is a buyer's market and you don't want to pay too much. Of course you also don't want to alienate a web master whose site is a perfect match for you.

You also have the option to buy banner space on many search engines and directories. Often this option allows you to display your ad only to a targeted audience which can obviously increase your chances for a successful campaign but it can be a pricey option.

Banner ad networks are another targeted option that might be more affordable. Individual web site owners contract with a single company to serve their banner ads and handle ad sales for them. In turn, these networks divide their sites into categories and subcategories to allow advertisers to advertise on particular sites within the network that are the most highly targeted. They also offer very sophisticated tracking tools that give you lots of valuable information about who is visiting your site, and what actions they are taking.

Some networks offer pay-per-click advertising which only charges you when someone clicks on your banner and comes to your site. However, this approach is subject to fraud by unscrupulous site owners.

A pay-per-sale network, otherwise known as an affiliate program, only charges the advertiser when a purchase is actually made. The advertiser pays both the affiliate and the network but only when there is a sale. Of course the competition to attract quality affiliates is high so while this can be effective it shouldn't be the only method of banner advertising you use.

And some final banner advertising tips:

* Keep your message brief, direct and simple.
* Attract more attention using words such as "free" and "now".
* Put "click here" somewhere on the banner.
* Create different versions of the banner.
* Animate your banner but only if it improves it.
* Keep the file size as small as possible.

An Outfit To Endorse Website

To present a perfect web site, first it needs some ingredients. For better decoration web site needs the help of web designer. A web site is a collection of information about a particular subject or topic. Web site Design Delhi is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the website is designed and developed.

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is too decided to the theme of the website and freeze on the structure of the website. A website typically consists of text and images. The first page of a web site is known as the home page or index. Each web page with in a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together after each page is created by ; they are typically linked together using a navigation menu composed of hyper links.

Once a website is completed, it must be published or uploaded in order to be viewable to the public over the internet. This is done using an FTP client. Once published, the webmaster may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the website to a search engine such as Google or Yahoo, exchanging links with other websites, creating affiliations with similar websites, etc. While designing a website the guidelines laid down by search engines should be followed. This will help in faster indexing of the website in search engines.

The just reaches out masses through search engines. While designing a web site, design aesthetics should be complemented with the guidelines laid down by the search engines. This will help you to have a website which is aesthetically appealing as well as search engine friendly. Olive e Business in New Delhi, India has over a decade experience in web site design and development. Web Design Delhi gives more information as comparing other web site. Delhi web Design is defined as the arrangement and creation of web Pages that in turn make-up a website.

Before entering a new market, try testing it first

Before your valuable time and money are spent building a website and infrastructure, here's one way to test the waters of a new possible online market with very little work.

You know information is valuable.
You know the Internet is a profitable venue for marketing information.
You think you may have a great idea or maybe even a product... Now what?

gambling affiliate marketing

If you've done your research, you already have the right tools to start your online business. Namely, you know how to make a website (or if you don't know how, you know that you can learn how to do it easily or that you can hire someone else to do it for you) and you understand the mechanics of selling your product online (like signing up with a payment processor and getting visitors to go to your site).

But maybe you're afraid to start.

There's nothing wrong with being wary; in fact it's good business sense to know what you're getting into. A common statistic thrown around is that 9 out of 10 new businesses will fail within the first year.

But knowing that doesn't mean it's time to quit before you even start. You have a product and therefore you have a target market; it's useful, even necessary, and most certainly comforting to your beginner's brain to do your own research and due diligence.

One method of practicing your business before actually going it alone is to become an affiliate. Using an affiliate program to enter a new market allows you test out your ideas and hone them with the ultimate goal of creating and promoting your own product. (In summary, for you beginners out there, affiliate marketing is the process of earning a commission off of purchases made by visitors who arrived at that particular product's site by clicking on a link on your webpage).

An advantage of affiliate marketing is that your only concern is driving visitors to their site; the affiliate program will worry about having the perfect product, providing customer service, and delivering the product. Affiliate programs may even provide you with banners or free e-books and techniques showing you how to promote them. This will provide a good learning ground for you so that you can garner ideas for eventually promoting your own product.

Find some affiliate programs related to your particular idea or product.

The research you'll derive from joining an affiliate program will be the real benefit. By setting up a website or a few websites testing out your various ideas and promoting these ideas, you can then sit back and see what happens. Hopefully you'll start making money. Then you can see which products are really selling and what marketing techniques are working. As you work on improving your website for the products that are selling, you're laying the groundwork for selling your own product.

Secondary Market for Adult Targeted Traffic - The Untold Industry

Every site developer I know is absolutely fixated in trying to find the latest and greatest new way to acquire targeted site traffic. In fact, cottage industries for Google optimizing alone have sprung up over the obsession for traffic-building. Yet what is the value of traffic?

affordable search engine optimization

Shouldn't we be more concerned with ROI? If sites which promise that they'll send you "1 million hits (which are often just row upon row of 1X1 pixel images) for the low cost of $50", can dupe nearly 5% of visitors into purchasing their utter garbage, it is a testament to just how desperate site owners are for visitors.

I have this theory that there's an element of self-consolation people have at looking at their stats soar over a 24 hour period with these types of guaranteed hits programs. Sure you don't convert any new visitors, but you can tell all your buds that your site got in the vicinity of 50,000 hits yesterday!

Impressive, yet totally useless. If money is to be made, you must think outside the box--do something which few others are aware of.
The online adult entertainment market is far and away untouchable in terms of profit generation, but it too can at times get stagnant. With such an over saturation in the industry, it gets harder and harder to compete. Sites die down, the big names get bigger, and the small names have an even tougher time competing. It is no wonder, therefore, that adult websites have such a high turnover rate. Webmasters like to move on to new things, try out different niches and the ilk. In the process, they abandon thriving websites, or simply forget to renew the domain names for some of their existing sites. It happens daily, and more often than you would think. And the really scary thing is, it's a gargantuan market--one which has been vastly untapped.

The market is that of secondary expired traffic -- possibly the most latent industry online for monetizing traffic. Concept The concept is simple: Find previously developed websites (read: domains) which have since expired due to webmaster neglect or abandonment, and make use of the link and search engine traffic that they are already receiving.
Expired domains are nothing new, and have been the rage on the net for the past few years.
The function of the expired domain market as it exists today for most individuals is to:
a) Find a suitable name for developing a new site
b) Try and grab up a hot sounding expired name in the face of cutthroat
Competition.

The fact remains that 99% of expired domain speculators are still fixated on the notion that they can snap up the next Business.com--assuming that the previous owner fails to renew it (here's hoping). Very rarely do you find an individual who ignores the undeveloped, great sounding, generic names and understands the value of those domains which have expired, but were previously developed. In the past, if an expired domain hunter had registered an expired domain with existing traffic, it was often by dumb luck.

That traffic attached to the domain was just thought to be an added bonus to the domain purchased. Now individuals are beginning to realize that there are fairly simple means to locate and estimate with accuracy those domains which have existing link and search engine traffic attached to them, and those that do not. However, few still have access to the right tools and information necessary to identify the gold in all the expiring, undeveloped rubble. Very few legitimate opportunities exist on the net which offer entrepreneurs start up costs of less than $10, minimal, passive involvement, and a growing recurring revenue stream--expired traffic just happens to be one of them. Once you've found an expired domain with a sizeable stream of adult traffic, the best thing to do with it is to squeeze every last drop of profit out of it by utilizing any one of a number of appropriate sponsors. Alternatively, you could redevelop the expired and previously active domain, in the hopes that the pre-established traffic it is already receiving may be revitalised through fresh, new content. If you go the way of redirecting to sponsors, the best sponsors for expired adult traffic have been Clickcash and Nastydollars for general adult traffic, and the Mr.Skin program, using Flashcash for any celebrity orientated material. These programs are highly established, have been paying on time for several years, and will provide you with free content and tools to promote them. Below we outline a real-life example of how this entire process works.

An Example What happens is that the expired domains traffic is redirected (either through domain-based re-direction or JavaScript re-direction) to one page. So say those 15 names, each were previously developed adult sites, but had since expired. They were each snagged for the mere cost of registration, about $9 a pop, and are then pointed to “yourname.com”. You continue to receive new streams of real traffic both originating from the search engines and from other sites of expired domains you start linking to yours.

Net cost: about $150 for the 15 domains (and hosting fees, which vary. However, you can usually set up a basic affiliate redirect for free.) If you then convert somewhere in the vicinity of 0.25% (1 in 400) of visitors which is the usual Clickcash conversion rate. Doing the math: From the traffic of the 15 expired adult websites, in 1 year.
Estimated to be -- 0.25% conversion from

* 1,000,000 visits/year *
$60/lead = $150,000.00 gross Less $150 for the domains purchase = $149,850.00 Sound unbelievable? It isn't. Although there is one small caveat--the sites must continue to bring in the same amount of traffic they are each currently sending. Over the course of the year, the traffic quality and quantity will surely degrade, but since sites expire on a daily basis, we can always replace older expired traffic with newer leads and newer sites. Conclusion So how do you get a piece of this market--a market where a select few individuals in the know have quietly gone on to make untold millions?
Through information, and the right tools. Understanding this nascent game, which I estimate fewer than 2-3 thousand or so individuals are actively participating in, is the key to prospering in it.

Very few legitimate opportunities exist on the net which offer entrepreneurs start up costs of less than $10, minimal, passive involvement, and a growing recurring revenue stream--expired traffic just happens to be one of them. While everyone continues to march to the drum of optimizing and developing existing sites to eek out small gains, I'll continue to find other people's abandoned property, and use it without fail to make a quick buck. But hey, you do what suits you best.